For the European launch of Vattenfall’s new brand concept, I was creative lead at Nord DDB behind the campaign “What’s Happening?”. The work reframed the climate conversation by balancing urgency with progress, highlighting real innovations driving the transition toward fossil-free energy across Europe.
Built on insights from Vattenfall’s climate behaviour report, the platform was designed to counter climate fatigue and inspire action — reinforcing Vattenfall’s promise of enabling a fossil-free life within one generation.
Nominated Best Commercial of the Year, Roygalan 2020
As part of the same communication platform, I also worked on Engineerapy — a concept that transforms climate anxiety into informed conversation. The initiative enables people to book one-on-one video sessions with Vattenfall engineers, making the transition tangible, human, and credible. Grounded in climate psychology and launched in Sweden and Finland, Engineerapy replaces abstract sustainability claims with real expertise, real dialogue, and measurable progress across digital and social channels.