YAGYA
Co-founder and Creative Director of Yagya — a leading quiet-luxury equestrian brand in the U.S., expanded into China, with 2.5× annual growth in its first years through a globally recognised Scandinavian aesthetic.
I shaped Yagya from idea to international brand, creating the visual and narrative world behind its identity, campaigns, and global presence, leading creative end-to-end, from product design to storytelling, while steering strategy, ad creation, and go-to-market direction to turn creative vision into measurable commercial results.
Recognised in: ELLE, Vanity Fair, Vogue, Scandinavian Mind, Bon, Stylelujo, and Equestrian Life.
