YAGYA
Co-founder and Creative Director who built Yagya into the leading quiet-luxury equestrian brand in the U.S., expanded it into China, and helped drive 2.5× annual growth through a globally recognised Scandinavian aesthetic.
I shaped Yagya from idea to international brand, creating the visual and narrative world behind its identity, campaigns, and global presence. Leading creative end-to-end, from product design to storytelling. I established the signature Scandinavian look that now defines the category, while also steering strategy, ad creation, and go-to-market direction to turn creative vision into measurable commercial results.
Recognised in: ELLE, Scandinavian Mind, Bon, Vogue, Stylelujo, and Equestrian Life.
