Emelie Jinhee Johnsson is an award-winning Creative- & Art Director with over a decade of experience shaping brands across fashion, lifestyle, and digital media ensuring brand recognition and revenue growth.
Combining an editorial foundation, strategic expertise, and an entrepreneurial spirit, Emelie has led creative work for global brands at King and NORD DDB, and as Co-Founder and Creative Director of Yagya, a modern equestrian-luxury brand. She builds memorable, emotionally resonant identities and campaigns that unite creativity, storytelling, and commercial growth.
Awards & Recognition
2020 Cresta Awards – Nomination (Audio)
2018 Guldägget –– Gold (Audio)
2017 Cannes Lions — Shortlist (Direct)
2017 Cannes Lions — Shortlist (Promo & Activation)
2017 Guldägget — Silver (Innovation)
2017 Guldägget — Silver (Film)
2017 Guldägget — Silver (Event)
2017 Guldägget — Silver (Online Film)
2017 Epica Awards — Silver (Environment)
2017 Guldägget — Diploma (Mobile)
2017 Guldägget — Diploma (PR)
2017 Guldägget — Diploma (Digital)
2017 Guldägget — Diploma (Film)
2017 Guldägget — Diploma (Online Film)
2017 Guldnyckeln — Silver (Creativity & Innovation)
2017 100-Wattaren — 100W (Film)
2016 Epica Awards — Gold (Mobile Sites & Apps)
2016 Eurobest — Bronze (Digital)
2016 100-Wattaren — 100W (Consumer Single)
2016 Resumé Campaign of the Month — Winner (Digital)
2016 Guldägget — “Kycklingstipendiet” Grant
2016 Resumé Campaign of the Month — Winner (Film)
2016 Svenska Designpriset — Silver ×2 (Tablet & Digital Advertising)
2015 Resumé Campaign of the Month — Runner-up (Outdoor)
2014 The One Show — Gold (Integrated, Student Category)
2014 D&AD — In Book (Digital, Student Category)
2014 Resumé Campaign of the Month — Runner-up (Digital)
2013 D&AD — Winner (Packaging Design, Student Category)
2013 Best Yet — Winner (Print)
2013 Resumé Campaign of the Month — Runner-up (Print)
Experience
Founder & Creative Director
YAGYA
2019-Present
Creative Lead
NORD DDB
2018-2019
Art Director
King
2014-2018
Reporter & Editor
VeckoRevyn, Damernas Värld
2007-2009
Education
• Berghs School of Communication, Art Direction, 2012-2014
• Hyper Island, Digital Media, 2010-2012
• Växjö University, Marketing & Economics, 2009-2010
• Poppius Journalist School, Journalism, 2007