To launch Nordeas new brand platform Open Thinking, we turned the bank’s own history into proof of its mindset. By drawing parallels between bold ideas from Nordeas past and today’s digital services, the campaign reframed the brand as a long-standing innovator rather than a traditional bank.

From early experiments like drive-in banking in the 1960s to modern mobile payments, the work showed that Open Thinking isn’t a slogan — it’s an attitude that has shaped Nordea over time and continues to guide the bank in a rapidly changing society.