Du måste inte vänja dig

How do you talk about “the big win” without repeating every lottery cliché? By asking what people actually dream of when they imagine winning 800 million. The answer wasn’t luxury — it was liberation. Not more things, but fewer obligations. So instead of glossy millionaire fantasies, we told a brutally honest, everyday truth — carried entirely by a perfectly chosen soundtrack.

Award: Gold Egg (Guldägg), Audio 2019